Exploratory research takes place when problems are in a preliminary stage. Are you going to be asking personal questions?
Exploratory method of research good marketing research only documents the obvious.
There are two basic types of descriptive research: How do you deal with multi-family households? Instead, after completing exploratory work, management must decide whether the advantages of the additional information would be worth the cost of further study.
A measurement may be reliable and not valid. Data Types and Sources Secondary Data Before going through the time and expense of collecting primary data, one should check for secondary data that previously may have been collected for other purposes but that can be used in the immediate study.
None of us likes to look like we don't know an answer. Measurement Scales Attributes can be measured on nominal, ordinal, interval, and ratio scales: Mathematically, a factor is a linear combination of variables. What information do you have about your sample? As opposed to exploratory research, descriptive research should define questions, people surveyed, and the method of analysis prior to beginning data collection.
The same can be said for any target group that is engaging in illegal or unpopular activities.
Are response rates likely to be a problem? Do you state that you will speak to the first adult member of the household who opens the door? A manufacturer of packaged products test markets a new product and wants to know if sales of the new product will be in the same relative proportion of package sizes as sales of existing products.
On the contrary, when everything appears good in the exploratory stage, the temptation is to market the product without additional research.
Even if you have an accurate phone or address, you may not be able to locate or make contact with your sample. And, our increasingly global economy requires us to do research that spans countries and language groups.
They may make the judgment that they already know what the respondent would say to a question based on their prior responses, even though that may not be true.
So, a great attention should be paid to both of these things. For instance, the results from projective methods can be bizarre. The accuracy of the information.2 CASE STUDY RESEARCH design, analysis, and reporting issues--and not merely the more traditional focus on data collection or fieldwork.
The overall goal of this book is. The research methods are often confused with research methodology, which implies the scientific analysis of the research methods, so as to find a solution to the problem at kellysquaresherman.com, it seems apt to clarify the differences between research method and research methodology at this juncture, have a.
case study as a research method 2 investigate contemporary real-life phenomenon through detailed contextual analysis of a limited number of events or conditions, and their relationships. Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth.
It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research. Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design.
Exploratory research helps determine the best research design, data-collection method and selection of subjects. It should draw definitive conclusions only with extreme caution. Exploratory Research Methods. You may wonder how you can explore a topic if there is little information about it.
There are several methods that are used in exploratory research.
Researchers may use primary or secondary research, or a combination of both types of research.Download